More Expansion and Marketing Magic from Turkish Airlines
Turkish Airlines has been a part of the Star Alliance network of airlines since April, 2008. The airlines have more than 15k employees and are located in the Ataturk Intl Airport in Istanbul, Turkey. Over the past few years, Turkish Airlines has been honored with many different prestigious awards.
Because it offers the best quality of Economy Class flight food services on the globe, Turkish Airlines received an award for Skytrax. Also, Turkish Airlines has been named as Europe’s fastest growing airline. No one should be amazed by this because of the number of years that profits have grown in a row.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good licensed moving companies to relocate, then their next move is to estimate moving expenses, and select Turkish Airlines as their carrier of choice.
No one can say that Turkish Airlines does not see the value of promotions and brand recognition. In fact, they are wise because they know how to carefully pick out brands and the markets that are impacted. For example, American basketball and the contract for NBA star Kobe Brant has been a selection. In February 2011, Kobe Bryant did a commercial for Turkish Airlines that contained a humorous aspect to it. Recently, the airlines added Caroline Wozniacki to their list. She will help in selling the airlines’ Business Class service to the tennis fans in Europe. Last year, 2010, was a banner profit year for Turkish Airlines as they reported a 9M net profit of 169 million USD. The company’s sales revenue jumped to 5 billion USD, translating into an impressive rise of 39%. With the intent of increasing revenue generated by business class passengers, the company is building a fleet that will consist of long-haul aircraft, specifically the Boeing 777-300ER. There are also plans to open international cargo routes with wide-body planes. No one expected the results posted by the company for 2010 but that doesn’t mean they weren’t well received. This surge could also be due to the fact that the company has been actively marketing their brand all over the world. Targeted goals include making inroads in the US markets as well as continued growth in Asia.
Upgrading to better tickets as often as possible is what the goal of the Turkish Airlines rewards program is. Their customer and passengers stand to gain the most benefits from this upgrade. Miles & Smiles card holders can switch their tickets up from Economy, Business and Comfort Class. The upgrades can be applied to Comfort Class, Business Class or First Class. It is mandatory, though, for passengers to have earned sufficient miles before they can upgrade their tickets. Since the Turkish Airlines has experienced years of solid steady profits, they are in a great position to handle this they way most businesses would. The airlines have been displaying their marketing smarts because they are very wisely branding their business in a highly international way. We think that this is a very fast paced company that is ready to be the leader in the competitive world of aviation and flight travel. Not only has the company entered into plenty of sports celebrity contracts that will span over many years, but they have also been getting more planes and making more improvements.